About Intezer
Intezer is a leading AI SOC platform for the enterprise, covering the full SecOps lifecycle from triage to response. Blending deep security and AI expertise, our solution investigates every alert at forensic depth, disrupting the MDR market and empowering teams to focus on what truly matters. We work with security teams at some of the world's leading companies including Nvidia, MGM Resorts, Salesforce, Equifax, and more, and we're growing fast.
About the role
We're hiring a VP of Demand Generation to own pipeline at Intezer. Demand gen, field and
channel marketing report into you, you report to the CMO, and the programs budget is
yours. We're an 80-person company selling to enterprise SOC teams, 100% through the
channel, so every dollar needs to show up in pipeline.
Most of the pieces are already running: paid and web in-house, a full events calendar, a
fast-growing channel program and a BDR team. You'll pull them into one plan and decide
where the money goes.
Responsibilities
• Set the demand strategy and annual pipeline plan with the CMO and CRO
• Own marketing-sourced and marketing-influenced pipeline, quarter by quarter
• Lead the demand gen, field and channel marketing team, and hire where there are gaps
• Decide how the programs budget splits across channels and regions, and cut what isn't paying back
• Build attribution, funnel reporting, lead scoring and routing, and a regular rhythm with sales and channel leadership
• Keep paid, events, partner programs and lifecycle on one calendar
• Run joint partner marketing with our VP of Channels
• Work with product marketing on positioning and the stories behind each campaign
• Report pipeline to the CEO and board
• Use AI tools and agents so a small team can cover a lot of ground
Requirements
• You've owned a pipeline number in B2B SaaS, ideally cybersecurity, selling to a technical enterprise buyer
• You've run a marketing team covering more than one discipline at Director or VP level, and hired for it
• You're hands-on in at least two of paid, field and events, partner marketing, or lifecycle and email
• You've built attribution and funnel reporting across HubSpot and Salesforce
• You've managed a seven-figure programs budget and can show what it returned
• You've presented pipeline numbers to a CEO and board
• You're comfortable in a channel-led sales motion
• You use AI in your own work and want to build with it
• You still like doing some of the work yourself
What you'll have around you
• A growth marketing lead running paid, web and SEO in-house
• Field and channel marketing covering our own events, the big conferences and partner programs
• A VP of Channels who built the worldwide channel function at Axonius and Cylance
• In-house design, with agency support
• A US leadership base in Boston
• AI tools across the company, and room to build your own agents
Please email maxb@intezer.com with your application.